Day 4- Audience and Purpose

Today You Will Learn:

• To recognize the importance of clarifying audience and purpose before writing
  
• How to analyze sample memos in terms of audience and purpose awareness

Class Today:

• Announcements
• Can find grade on Engrade?
• Journals?
• Using Course Website?
• Roebuck assignment check
• Course Collection Consent Form
• Review Memo Basics
• What are some important characteristics in a memo? Why?
• Audience Analysis
• Watch this youtube video.
• Develop a short skit to persuade a particular audience to eat at McDonalds
• Group 1- A young child
• Group 2- An elderly couple
• Group 3- A health conscious twenty-something.
• Audience Powerpoint
• Click on this powerpoint.
• Audience Analysis Activity
• Worksheet
• Audience Analysis Questions
• Key

Materials:

• Audience Powerpoint
• Audience Analysis Questions

Next Class: Audience Purpose,Writing a Reader Centered Memo, Business Writing Style


Homework:
1. Journal #2: Why did you decide to earn an MS in Accountancy? What do you like about accountancy? What do you dislike?
2. Final draft of Memo Revision is due June 27th at Noon.
3. Complete 3 exercises from Roebuck:
a.) Exercise 7 "Courtesy" on p.68
(based on reading p.54)

b.) Exercise 1 "Identifying Direct
and Indirect Writing  Strategies" on p. 95
 (based on reading pg.87-90)

c.) Exercise 2 "Positive Writing Strategies" on p. 95
(based on reading pg.93-94)